From April 30 to May 4, the "2024 Shanghai International Coffee Culture Festival & The 2nd West Bund International Coffee Lifestyle Festival" was grandly held at the Xuhui Riverside Open Space, which also served as the main venue for the city-wide coffee culture events.
The event site resembled a dreamy realm of coffee. Well-known coffee brands from around the world gathered here, offering a diverse range of coffee flavors, from the rich and robust espresso to the refreshing and delicate hand-drip single-origin coffee, leaving a delightful aftertaste on everyone's palate. Coffee masters showcased their amazing skills on the spot, with fluid movements akin to performing magic in the art of coffee. Additionally, exciting activities such as coffee culture lectures and creative latte art competitions took place one after another, allowing coffee enthusiasts to deeply appreciate the unique charm of coffee culture while savoring coffee, making it an unparalleled coffee carnival.
This year, more than 180 exhibition booths and over 100 popular coffee brands created the largest-scale "Coffee + Sports, Culture, Tourism, and Commerce Exhibition" carnival in the city. The lifestyle festival integrated elements such as coffee, flower exhibitions, cultural tourism, sports, performances, e-sports, and commercial brands, offering cross-border content such as coffee markets, time-honored brand displays, sports events, and performing arts performances.
As a music sharer, Lingke brings unique sensory experience to consumers in this event, and brings good music offline, it lowers the threshold of music appreciation and allows more people to directly feel good music. This is Lingke's brand aspiration of "Feel Real Music".